Repeat

I have this thing that when i drink hot chocolate I burn myself. But like the intelligent person I am I go to drink it again right  after i burnt myself. No matter how much it hurts every time i drink hot chocolate I do this without thought. I notice I'm not the only one but I would like to know what it would take for me to stop. You would think that having a burnt tongue I would  learn right? No. Just doesn't click. Kind of like when people get into a bad relationship, and then break up, and there is that one person that always wants to get back together even though its no good for them. What compels us to do that? To repeatedly get our selves hurt.